What I'm working on right now.
Three things have most of my attention.
Citelight. A weekly visibility audit for real-estate agents — how often ChatGPT, Perplexity, Gemini, and Google AI Overview cite you when buyers ask for an agent in your market. 67% of buyers now ask AI before they ask Google; 91% of agents are invisible inside it. Citelight tells you where you stand and what to fix this week. Florida-first, founding-member beta opening soon. Built end-to-end — brand, site, app, audit engine, the Monday Brief email — over the last several weeks.
Club 90. Pickup soccer for South Florida's serious players — skill-matched games, accountability, a permanent record of every match you've played. The product is functional through 18 TestFlight builds and waiting on capital to run its first facility partnership ahead of the World Cup window at Hard Rock Stadium this summer.
Gurewicz Group. Brand, site, and copy for a South Florida real-estate operator working three counties as a single thread. Three coastal counties, one operator, never delegated. Launches end of Q2.
What's shaping the work.
- Rauno Freiberg's essays — the writing on interaction details and contrasting aesthetics is informing how every surface of the Citelight dashboard and the Gurewicz site is getting designed right now.
- The Design of Everyday Things by Don Norman, on audio — the foundational text on affordances and feedback loops, still surprisingly current 35 years later.
- Soccer — playing more than I have in years. Pickup, twice a week. The Club 90 product brief gets sharper every time I play.
What I have room for.
Open to 2–3 new projects starting Q3 2026. AI tooling, brand systems, websites, or hybrid scopes that pull from more than one. I work best with founders and operators who have a clear opinion about what they're building but want a real partner on the surface — design, web, and the systems behind both.
Not the right fit if you want a template build or a pure execution shop. Plenty of those exist and they're cheaper. The work I'm interested in is the kind that compounds.
What got across the line.
- Volume Two of this site — streaming sandbox, three-services collapse, kinetic reach scene, view-transitions on the modal, the /now page you're reading.
- Citelight's audit engine — production runs cleanly across four AI platforms with per-user fan-out architecture, captured every Sunday night.
- Club 90 TestFlight build 18 — booking, payment, auto-cancel, real-time roster, badges, tiers. Engineering's done; we're waiting on the operational push.
What's going on otherwise.
Honest answer: I'm struggling lately to stop working. I've never felt like I had half of the creative power I have right now. Most of what I'm good at — taste, design, pattern-finding, building things from nothing — I taught myself. AI is the piece that was missing, and it amplifies everything else by an order of magnitude.
The gears don't stop turning. Everyday things trigger ideas — workflows that could be cleaner, businesses that could move faster, products that could exist and don't yet. It's the most alive I've felt in a long time. I'm trying to learn how to use that without burning it out.